Making payroll accessible through a playful and vibrant identity.
Outputs:
Market Research
Brand Naming
Tone of Voice
Brand Identity
Illustration Direction
UI Wireframes
Social Media
Brief
To give life to a start-up with an identity that creates a fun and approachable brand, inviting business owners to streamline their company’s payroll.
Outcome
A brand full of bold colour, exciting illustrations and a down‑to‑earth tone of voice. Prospective customers feel as though they are talking to another human, not an Excel robot.
