Evolving a ceramics brand to ensure an expressive but cohesive look.
Outputs:
Market Research
Brand Alignment
Tone of Voice
Brand Identity
Brand Rollout
Motion Graphics / Animation
Client Relationship
The Breif
To give new life to a ceramics brand with a strong focus on utilising waste materials, through a full brand and social identity overhaul.
Direction
To inject personality and texture into the brand, drawing references from organic and natural materials, while ensuring brand styling and messaging that match target audiences.
Output
A cohesive and organic brand that draws influence from the design process while serving as a vessel to deliver clear messaging, helping to shift the perception of waste from a negative to a positive one.
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