To evolve a well-established and respected engineering brand while retaining its heritage and reputation as an industry leader. Beyond this, KTH also required its online presence to be elevated to match the brand’s new direction.
Direction
Keep it simple. With a clear tone of voice, impactful imagery, and a simplified design system, the brand could stand out from its competitors.
Outcome
A brand identity that reflects KTH’s values, paired with websites that are cohesive across the board. The final outputs enable the client to stand proudly apart from the crowd.
