Shifting mindsets around investment banking with a luxury brand.
Outputs:
Branding
Brand Rollout
3d Art Direction
Photography Direction
UI Wireframes
Social Media
Copywriting
Brief
To give a fresh-faced look to a financial company that seeks to innovate and provide cash injections to small start-up companies aiming to revolutionise the world through a range of platforms and devices.
Outcome
A brand that respects it’s heritage but also shows its vision and drive to innovation — emphasised through typefaces. Through photography, 3D models, typography and messaging, the human side of the business was shown.
